Covid-19 has a huge impact on human life and necessitates a move to an internet platform for entrepreneurs as business owners. The fact that the pandemic caused and immeasurable impact on SMEs in running their business and made them vulnerable, especially those led by woman, must be able to increase their business performance. Changes in the digital era make them have to adapt quickly and provide innovation for products and services so that their achievements can be realized. Therefore, this research aims to analyze the impact of high need for achievement and digital leadership on innovation and entrepreneurial performance.