The small and medium-sized company sectors started to gather up speed again after the world entered the endemic phase. Restaurants have started to plan their operations to take advantage of the growing market share, therefore company owners are eager to run their operations in a more inventive way to fit the people's modern way of life. Since the pandemic, people's lifestyles have undoubtedly altered, which presents new challenges for business owners. Not just at the international or national level, but also at the regional level, the SMEs sector is growing. The subject of the author's investigation in this instance is Geprek Pop Tondano, a modest restaurant that was opened in 2019 and is conveniently situated in the heart of the town of Tondano in the Minahasa Regency of North Sulawesi. Geprek Pop Tondano's benefits include offering savory chicken at reasonable costs and chicken with a special spicy matah sauce. Owners of restaurants must have a clear new business concept to boost sales, namely by employing a marketing mix strategy to demonstrate the target market's reaction by satisfying customer demand in line with their demands. Customer loyalty and satisfaction are further influencing factors. Cohen Table and Gpower were utilized in this study's purposive sampling technique. The researcher chose 100 samples for the sampling, and the tool was used to run the data through SPSS 25 and Smart PLS 3. The major data source used to acquire the information was a questionnaire given to patrons of Geprek Pop Tondano. Based on the results in this research, Customer Satisfaction (CS) crucially mediated the linkage between the Marketing Mix (MM) and Customer Loyalty (CL). The reason and the use of this study is to give business owners suggestions on how to cultivate devoted patrons, particularly in Minahasa regency, to increase long-term profitability.