The moderating role of religious belief in influencing individual donor attitude in greater Jakarta : as seen from the evidence in plan Indonesia
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Charities aid foundation reported that Indonesian are identified as the number one giver worldwide, especially in donating money and volunteering time. In the last 3 (three) years, Yayasan plan International Indonesia (YPII) has experienced growth in Individual donations with an average increase of 31% annually, however, when compared to other NGOs, the income from individual donors at plan Indonesia are still not good enough. In comparison with religious-based NGOs, PLAN Indonesia's individual fundraising is still far behind. Thus, a major question arises whether the perception of philanthropic programs (PP) and trust in NGOs (TN) have a significant relationship with fundraising attitude (AF) during covid-19 pandemic recovery, and the moderating role of religious belief (RB) has a significant effect on it. It employed the PLS-SEM software to generate the structural model and analyze the 22-questionnaire data collected from 161 respondents during the period of October 2022 from specific criteria for selecting purposive sampling, resulting PP signifiacntly influence and impact AF during the covid-19 pandemic recovery fundraising appeal, while TN not significantly influence and impact AF during the COVID-19 pandemic recovery fundraising appeal.
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| Call Number |
658
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| Publisher Place | Jakarta Selatan |
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95p: ill; 30cm
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| Language |
English
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| Classification |
658
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| Content Type |
text
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No other version available






