One of the most crucial things every human's needs is food, so there are many technology companies out there that can make every person's life easier by creating a platform that can make every person's life easier by creating a platform that can make food come to you with a wide variety of it in the form of a food delivery service. One of the biggest food delivery companies in Indonesia is Gofood by Gojek. One of the most popular tenant choices is fast food restaurants, which mainly offer a wide selection of foods like fried chicken, burgers, and hotdogs. Because of the wide variety of choices of burger restaurants in Gofood, consumers have to pass several stages to be able to choose where to buy. Unfortunately, there are not many studies that focus on burger restaurants in gofood. To fill this gap, this research aims to analyze the factors that influence the buying decision of generation Z towards burger delivery restaurants in Jakarta for Gofood.