The effect of perceived value, service quality, and reputation to trust and customer loyalty on independent automotive workshop in DKI Jakarta
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2023679 | 679 | IPMI Kalibata | Available |
Automotive industry has become one of the primary pillars on the manufacturing industry in the Indonesian economy over the years. In the current state, the majority of new automobiles purchased become one package with repair and service through automotive dealerships. However, past studies showed that customer loyalty to dealership workshop significantly drops after vehicle's warranty period expires. Moreover, studies related to trust customer loyalty in automotive industry are focusing on automotive dealership or automotive brands only, not on the automotive workshop industry. Therefore, this research aims to identify factors influencing trust and customer loyalty on independent automotive workshops. The study also attempts to identify the most essential factors among those investigated:
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679
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Publisher Place | Jakarta Selatan |
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100p: ill; 30cm
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English
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679
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text
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No other version available