Most of popular social medias enable insurance agents to convey information for the purpose of approaching and interacting with their prospects and market. Those social medias facilitate how information to be presented in some formats, including explanatory animated videos format. In addition to the facilitation, audiences are provided with a function to give their responses or comments toward the information, giving both insurance agents and the audiences an opportunity for detail information and effective business interaction. This phenomenon forces insurance agents to define skills for making informative and compelling videos. Quality animated videos require main important element, i.e., story boarding, animating, choosing characters, and voice over. This writing aims to describe INSERTS' values to provide insurance agents to use INSERTS copyrighted quality informative and compelling animated videos. Hence, INSERTS estimates minimum 10% annual profit increment since the first year of the product launches. Using business canvas model to define what elements are comprehensively put into the business and porter's five forces to measure INSERTS' potentially to enter the business competition, it reveals that INSERTS has added values compared to local movie maker providers and has strong position to influence the market as well as the industry.