In today's globalized world, businesses face fierce competition and to succeed, companies must focus on acquiring and retaining customers. Customer satisfaction is a crucial factor in achieving this objective. With changes in consumer lifestyles, there is a growing demand for instant food, and people prefer food that is easy and convenient to prepare. PT X is a company that produces instant mixed flour under the brand name XYZ, and it is currently striving to increase its sales. Therefore, it is necessary to conduct a study on consumer buying intention. However, more research is needed to examine the influence of product quality, price, accessibility, and health consciousness as moderating variables on the buying intention for mixed flour. This research was conducted through a survey among 134 respondents, and the results were analyzed using PLS-SEM. Based on the t-value >1.654 and P-value