The business run by FLUX photobooth is a business engaged in photobooth services or photo services in a box and can be printed immediately. FLUX photobooth is a business entity in the form of an individual. FLUX comes from english which can be interpreted as 2 meanings, the first is flow, where this effort is expected to continue to flow with the times that are happening, and secondly, the flux has the meaning of changes that occur continuously, where this flux is expected to continue to make continuous changes in its business so that it can survive and develop in running its business along with the times as the meaning of the first flux mentioned. The colors contained in the flux photobooth logo are red, black, white. The black and white colors in the logo are interpreted as paper and ink, because FLUX photobooth products really need paper and ink, while red is interpreted as an attraction in the FLUX photobooth logo which makes a trendy and eye-catching impression to those who see the FLUX photobooth logo. Inside the logo there is also an eye-catching camera symbol component to symbolize that our business is specialized in photography. There are several benefits that we offer by using FLUX ohotobooth services. First of all, you can get unique and interesting photos that can become beautiful memories for customers. Second, the wide lens that we use allows you to take photos with a broad and detailed view, of course, you can photograph up to 7-8 people at once. Third, the photobooth service. FLUX photobooth services can be customized according to the wishes of the customer by selecting the background and theme provided. Finally, our photobooth services are equipped with monitors that can display the image being taken, so you can see the results in real time. And in this thesis we also discuss and research about analyzing the company business model, value proposition and also effective business strategy.