Indonesia places great importance on the creative economy due to its transformative nature and significant growth. Performing arts, being one of the fastest-growing sub-sectors offers enticing opportunities for business owners, supported by Indonesia's extraordinary diversity of artistic and performance traditions that can be continuously explored. Ardhanari is a performing arts management that has been operating for many years without the establishment of a dance academy. This thesis is done with the objective of creating a business plan for ardhanari dance academy that would support its stable growth and lead to ardhanari being a leader in the dance industry that creates a market through its value innovation.
Strategic management tools such as SWOT analysis, PESTLE analysis, Business model canvas and human resource management were used to provide a general overview of how to successfully launch a business in the performance arts sector. Marketing strategies are developed to attract and retain customers locally and internationally, while incentives are offered to staff to retain high-quality in house dance instructors. Collaboration with an existing dance studio is very important for ardhanari to reach its financial objectives in less than three years.