This project provides a strategic marketing analysis for PT XYZ, the largest golf course management and property development company in indonesia. the golf industry in indonesia has experienced significant growth, driven by increasing interest in recreational activities, particularly among younger and tech-savvy demographics. however, despite being an industry leader, PT XYZ has not fully capitalized on this tren, facing challenges such as outdated marketing strategies, limited digital presence,and ineffentive customer engagement. The primary objectives of this project are not impove PT XYZ's marketing straket strategies, enhance its di gital marketing efforts, and address the company's fragmented brand identity. to achieve these objectives, a comprehensive approach is employed, integrsting various methodologies such as the 7Ps of marketing, integrated marketing communications (IMC) framework, SWOT, TOWS, PESTLE, and VRIO analysis. the project is structured over a six-month timeline, which includes extensive data collection analysis, and strategic planning. key deliverables comprise a merketing strategy report, digital marketing plan, market segmentation and targeting framework, and brand indentity echancement plan. the discussion emphasizes the importance of aligning marketing strategies with current market trends and consumer behavior, highlighting that PT XYZ's outdated approach has led to missed opportunities and a weakened market position. the conclusion underscores the necessity for PT XYZ to adopt more INNovative and digital focused marketing strategies to remain competitive. implications of the findings suggest that investing in digital marketing platforms, echancing customer engagement through personalized experiences, and refining brand identity can significantly improve market positioning.Limitations include reliance on secondary data and a focus on the indonesia market, which may not fully capture global industry trends. recommendations for future research involve conducting primary studies to again deeper insights into consumer preferences and competitive analysis study with similar company.