This project provides a strategic marketing analysis for PT XYZ, the largest golf course management and property development company in Indonesia. The golf industry in Indonesia has experienced significant growth, driven by increasing interest in recreational activities, particularly among younger and tech-savvy demographics. However, despite being an industry leader, PT XYZ has not fully capitalized on this trend, facing challenges such as outdated marketing strategies, limited digital presence, and ineffective customer engagement. The primary objectives of this project are to improve PT XYZ's marketing strategies, enhance its digital marketing efforts, and address the company's fragmented brand identity. To achieve these objectives, a comprehensive approach is employed, integrating various methodologies such as the 7Ps of marketing,