The abstract effectively sets the stage for understanding the rapid evolution of the
mobile gaming industry, emphasizing the importance of game features and user
experience in player retention and engagement. By focusing on Mobile Game XYZ in
Indonesia, it highlights the game’s success in catering to a diverse audience,
particularly those using low-end smartphones. This makes the study relevant for
developers targeting emerging markets with varied technological capabilities.
The use of a survey with 45 respondents from the 18-25 age group is a suitable
method for capturing user experiences and preferences, providing relevant insights
into player behavior. The key findings—how game features like graphics, animations,
and rewards enhance Flow Experience—are crucial for player immersion and
continued engagement. These elements, combined with balanced challenges and
social interaction, significantly influence players’ Intention to Use, demonstrating
how developers can design games to keep players immersed and loyal.
The abstract also ties these findings back to business strategy, making it clear that
high-quality game features are not supplementary but central to a game’s success. In
a competitive market like Indonesia, well-crafted game elements can foster player
retention, making this research valuable for developers looking to create compelling
and sustainable mobile gaming experiences.