The research examines the complex relationship several key factors: product quality, service quality perceived value, customer satisfaction, and behavioral intentions. A comprehensive literatue review was conducted to identify valdated measurement instrumens, ensuring the realibility of the finding. Data wew collected from 240 customers to assess these mode. Advanced statisfical techniques, such as confirmatory factor analysis and structural equation modeling(SEM), were employed, with data analysis performed usig SEM-PLS. This approceh provides a dateiled understanding of how each factor interacts and meaningfully influences customer behavior. The result indicate that product quality, service quality, perceived value, and customers satisfaction postively impact behavioral intentions in the direct path. In the indirect path, produc quality, service quality, and perceived value positively influence customer satisfaction, which in turn affects behavioral intentions.