Cases in strategic management, 4th ed, is a book designed to introduce you to the critical business skills of planning and managing strategic activities. The business case studies and industry notes developed and chosen for this book offer you wide exposure to a systimatically selected cross section of strategic management situations. The cases and industry notes represent pertinent, relevant, factual, and we hope , interesting and challenging opportunities to develop and test your skills as strategic managers. The rich diversity among these exciting cases and industry notes is described in greater detail later in this preface.

A casebook introducing strategic management skills through 35 cases concentrating on implementing and monitoring basic strategies and industry analysis and strategic management in competitive business situations. This third edition includes all new cases involving domestic and international companies in situations from 1990 to 1993 and company responses to ethical issues, coping with success, and mergers. Includes notes to the student on preparing for case discussion, written assignments, and oral presentations. No index. Annotation copyright Book News, Inc. Portland, Or. --This text refers to the Paperback edition.



Book Description

The text is made up of 41 cases. The cases are divided into three groups: company cases, industry case sets, and individual industry notes.