MARKSTRAT 3 : the strategic marketing simulation
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MARKSTRAT3, The Strategic Marketing Simulation by Professors Jean-Claude Larreche and Hubert Gatignon, INSEAD and co-developed by Strat*X, is designed to help students the core elements of the strategic marketing process. Segmentation, positioning, resource allocation, competitive analysis, etc., are crucial elements for students of marketing to understand and practice. With over 500 educational institutions utilizing MARKSTRAT in their programs, MARKSTRAT remains the leading strategic marketing simulation in the marketplace. The new windows release interface allow students to manage competing firms by analyizing customer needs, developing new products, allocating resources to advertising, salesforce, new product introductions, and much more, while working with over 30 market research studies, benchmarking and various analysis screens.
New tools :
*conjoint analysis
*simulated stock market
*portfolio analysis
*flexible network configuration
*regression analysis
*customized scenarios
*company scorecard
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| Call Number |
HF5415.125 .L37 1998
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| Publisher Place | Boston |
| Collation |
xiii, 210p.; 26cm. + 2 library/student disc
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| Language |
English
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| ISBN/ISSN |
0538867590
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| Classification |
HF5410-5417.5
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| Edition |
3rd ed.
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No other version available