The Business Policy Game is general management simulation that provides students with a challenging decision-making exercise. It has been used successfully with groups of upper-class undergraduates and graduate students in business administration and in executive development programs. The simulation also has been used successfully for many years in the International Collegiate Business Policy Competition.



This computerized simulation provides students with an exciting, dynamic environment in which to learn strategic management. In addition, it provides an integrative experience in the study of business management.



1. Introduction. 2. Quarterly Decisions. 3. The Business Environment. 4. Developing the Strategic Plan and Selecting Standards of Success. 5. Marketing: Strategy. 6. Marketing: Sales Forecasting. 7. Production: Planning, Scheduling, and Costs. 8. Production: Capacity Changes. 9. Finance: Strategy and Investment Analysis. 10. Financing: Financial Planning. Appendix A. Instructions for Using Spreadsheet Templates. Appendix B. Instructions for Using Graphing Program. Appendix C. Historical Data for Years 1 and 2. Appendix D. Reproduction of Year 2, Quarter 4 Computer Reports. Appendix E. Blank Forms and Worksheets.