From Booklist

One need watch only a few minutes of television commercials to realize how big a phenomenon e-commerce has become. Even the Library of Congress has had to act, adding a new classification number (HF5548.32) to accommodate a spate of books on the topic. Rosen now adds her expertise. She is a consultant specializing in Internet and intranet management and marketing strategies and has worked with the American Management Association. She is also the author of Looking into Intranets and the Internet (1997). Starting with a basic explanation of how the Internet works and what e-commerce is, Rosen goes on to consider its technology requirements, recommend ways of incorporating e-commerce into one's overall marketing strategy, identify various e-commerce services, and demonstrate how to market an e-commerce site. Unlike with more usual question-and-answer formats, Rosen introduces each of her textbooklike chapters with a list of questions that help the reader identify topics of personal interest. Rosen's guide successfully provides practical tips for putting together a plan for implementing e-commerce.



Fast answers to important questions about entering--and prospering in--the world of e-commerce.



Everyone in business knows the Internet is the fastest--and fastest-growing--way to sell and buy just about anything. But most people don't know how to actually use this tool to their competitive advantage.



What exactly is electronic commerce? Are on-line transactions secure? How do you capture customers' sales patterns? How do you provide mass customization? Now marketers, managers, salespeople, entrepreneurs, and others can find fast answers to every pressing question and nagging concern about the world of electronic commerce.



This practical question-and-answer guide quickly and concisely explains how to:

* Integrate e-commerce into a business strategy

* Understand the technology

* Identify key opportunities for a business

* Devise an e-commerce implementation plan Successfully create and market a site, and much more.



Book Info

Starting with a basic explanation of how the Internet works and what e-commerce is, Rosen goes on to consider its technology requirements, recommend ways of incorporating e-commerce into one's overall marketing strategy, identify various e-commerce services, and demonstrate how to market an e-commerce site.



About the Author

Anita Rosen (Mountain View, CA) is an experienced consultant who helps companies implement Internet/intranet management and marketing strategies. Her clients include Netscape, Novel, Oracle, 3DO, and Digital. She is the author of Looking Into Intranets & the Internet.



(Source : amazon.com)