Learn how to combine new technology with business processes to increase revenue and boost profits through relationships and repeat business.



Book Info

Identifies the approaches and steps necessary to create wealth through raising efficiency and combating commoditization found on the Web. Shows managers and technology decision-makers how to improve their processes and capabilities, gain the competitive advantage, and help their companies build wealth.



From the Publisher

eCommerce has changed business as we know it. No hype, its reality. New companies, new competition, new customers--all challenge existing business rules. The emerging new economy, however, has fundamentals about customers, relationships, service, and brand. Customers matter in eCommerce and gaining their trust and repeat business building relationships are critical for success. How does a company create an eCommerce business based on relationships? What must it do to achieve the right balance between vertical operation and virtual integration? What should be on the executive agenda for eCommerce? The answers can be found inside The eProcess Edge, from thought leaders Peter Keen and Mark McDonald.



Keen and McDonald have identified the approaches and steps necessary to create wealth through raising efficiency and combating commoditization found on the Web. Its not about just knowing what to do; its about knowing how to implement processes, and turning innovation into execution. This book is a practical roadmap that shows managers and technology decision-makers exactly how to improve their processes and capabilities, gain the competitive advantage through relationships, and help their companies build wealth. Revealing the advantages of eProcess, the authors show how to combine new technology with business processes to generate faster revenue growth and greater profits through relationships and repeat business.



From the Back Cover





It's time to stop talking about the Internet economy and start managing it!



eCommerce has changed business as we know it. No hype, it's reality. New companies, new competition, new customers...all challenge existing business rules. The emerging new economy, however, has fundamentals about customers, relationships, service, and brand. Customers matter in eCommerce and gaining their trust and repeat business building relationships are critical for success. How does a company create an eCommerce business based on relationships? What must it do to achieve the right balance between vertical operation and virtual integration? What should be on the executive agenda for eCommerce? The answers can be found inside The eProcess Edge, from thought leaders Peter Keen and Mark McDonald.



Keen and McDonald have identified the approaches and steps necessary to create wealth through raising efficiency and combating commoditization found on the Web. It's not about just knowing what to do; it's about knowing how to implement processes, and turning innovation into execution. This book is a practical roadmap that shows managers and technology decision-makers exactly how to improve their processes and capabilities, gain the competitive advantage through relationships, and help their companies build wealth. Revealing the advantages of eProcess, the authors show how to combine new technology with business processes to generate faster revenue growth and greater profits through relationships and repeat business.







About the Author

Peter Keen is the founder and Chairman of Keen Innovations. He has served on the faculties of Harvard, MIT, and Stanford, with visiting positions at Wharton and Oxford. In 1994, he was profiled by Forbes magazine as the "consultant from Paradise." In 1988, he was named by Information Week as one of the top ten consultants in the information technology field. Some of the companies he's worked with include: British Airways, British Telecom, Citibank, Glaxo, IBM, MCI, and many others. He is also a profile writer, author of many books that have strongly influenced the business-technology dialogue.

Mark McDonald is an Associate Partner with the Andersen Consulting Center for Process Excellence. He works with leading-edge projects around the world addressing issues of eCommerce, rapid application development, and product development. Mark is a sought-after speaker on these issues and has authored several articles and papers on these subjects.



(Source : amazon.com)