Behavioral models for market analysis : foundations for marketing action
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| 00000002895 | HF5415.3 .N52 | (General Book) | Available - Ada |
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Contents:
Chapter 1. Introduction
Part One. Constructing models
Chapter 2. The social context
Chapter 3. The structure and purpose of marketing models
Chapter 4. Some practical problems in building substantive marketing models
Part Two. Models of market analysis : the buyers
Chapter 5. Applications of behavioral models to the study of individual consumers
Chapter 6. Applications of behavioral theorires to the study of family marketing behavior
Chapter 7. Behavioral models of organizational buying processes
Chapter 8. A normative theory
Part Three. Models of market analysis : the competitive setting
Chapter 9. Theories to describe some competitive conditions in which the firm operates
Chapter 10. The perception of a firm's competitive position
Epilogue
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HF5415.3 .N52
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| Publisher Place | Hinsdale, Il. |
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x, 194p.: il.; 24cm.
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| Language |
English
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| ISBN/ISSN |
0030136164
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| Classification |
HF5415.2-5415.34
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