Kaoru Ishikawa has long been considered one of the world's foremost authorities on quality control. His practical methods have helped literally thousands of companies - including IBM and Ford - to turn out higher quality products at much lower costs.

An now, this superb translation of the Japanese best seller (over 100.000 copies already sold ) makes Ishikawa's market-building strategies available to American managers.

* Pinpoint the aspects of quality that your customers really want - and are willing to pay for

* detect why the QC sampling methods and data you rely on may be misleading - and what you can do about it

* build quality into the cycle of market research to design to production to sales in order to attain 100% defect-free production

* institute voluntary quality control cycles to gain added input, understanding, and enthusiasm for your program. and much more

Moreover, these techniques work in all industries, for companies of all sizes. In fact, Ishikawa methods have already been used by fast-growing firms all over the world to create not only high-quality finished products but also improve customer relations...decrease "downtime"...reduce costs...boost sales... and increase profitability.