Gaining and keeping strategic advantage are at the top of evry company's agenda. Yet traditional, highly rational approaches to strategy can jeopardize a company's ability to compete. This collection includes articles that challenge the conventional wisdom about strategic planning and offers some innovative models of strategy.

Contents :

Gaining Strategic Advantage

* The core competence of the corporation by C.K. Parahalad and Gary Hamel

* Strategic Intent by Gary Hamel and C.K. Prahalad

* Time - the next source of competitive advantage by George Stalk, Jr.

* Strategic choices for newly opened markets by Joel A. Bleeke

* How an industry builds political advantage by David B. Yoffie

* From competitive advantage to corporate strategy by Michael E. Porter

* Getting back to strategy by Kenichi Ohmae

* Must finance and strategy clash? by Patrick Barwise, Paul R. Marsh and robin Wensley



Planning corporate strategy

* Putting strategy into shareholder value analysis by George S. Day and Liam Fahey

* Matrix management : not a structure, frame of mind by Christopher A. Barlett and Sumantra Goshal

* Crafting strategy by Henry Mintzberg

* Strategic planning - Forward in reverse? by Robert H. hayes

* Planning as learning by Arie P. de Geus

* Many best ways to make strategy by Michael Goold and Andrew Campbell

* Uses and misuses of strategic planning by Daniel H. Gray