Book Info

(Financial Times, Pearson Education) Brings the reader the latest ideas on how to realize personal potential as an entrepreneur. Text shows what routes are available and covers all of the issues from the original concept to capturing the value of the entrepreneurial enterprise.



From the Back Cover

Business start-up fever is more acute than ever. Never, it seems, have more people been starting their own companie, particularly to exploit the World Wide Web. And never have so many been prepared to back and support them.



Developed from the successful series run in the Financial Times newspaper, and following on from the best-selling Mastering Enterprise, Mastering Entrepreneurship brings you the latest thinking from the best brains in the world, to help you make your way as an entrepreneur and realize the potential of every business opportunity you see. It shows you the different routes available and covers all the issues from original concept to capturing the value of your enterprise.



Mastering Entrepreneurship appears at a time of unprecedented technological advance and amid an upsurge of entrepreneurial activity around the globe, epitomized by the dot.com strart-ups. It fully captures the mood, explaining and detailing what has, is, and will happen in a new section devoted to e-business start-ups.



Being an entrepreneur is not restricted to people who start their own businesses. Entrepreneurial spirit exists in all industries and at all levels of the career ladder.



So go ahead and realize your dreams. Make the most of the current environment for business opportunities with the book that shows you how to become a master entrepreneur.



About the Author

Sue Birley lectures at Imperial College London and is a non-executive board member of NatWest.



Daniel Muzyka is Dean of the Department of Commerce and Business Administration at the University of British Columbia, Canada.



(Source : amazon.com)