Value Sweep is the first book to lay out a simple and transparent valuation method that works for the varied growth opportunities facing the modern corporation.

Based on extensive research and years of frontline work within corporations, valuation and strategy expert Martha Amram takes readers beyond the numbers, providing a new lens and a better vocabulary for envisioning, understanding, and valuing growth across a wide sweep of assets - from mature businesses to those being reshaped by intellectual property and e-commerce.

Value Sweep tackles the hard valuation issues and shows :

* when to use traditional valuation methods, such as Discounted Cash Flow, and when to use more innovative methods such as decision alayisis or real options.

* How to quickly value growth opportunities and compare the results to sensible valuation benchmarks

* Why venture capital valuations are so sensitive to fluctuations in the stock market

* Why it is difficult to value intellectual property and how to use approximate valuation results in negotiations

* why the simplest valuation methods work best for investments in information technology

* how to roll up project-level valuations into a corporate growth engine

Providing investors, analysists, and managers with a much-needed single frame of reference for valuing Fortune 500 firms and newer Nasdag arrivals alike, this insightful book skillfully integrates the once-elusive process of valuation into everyday business life.