One of most powerful forces driving Internet business today is also one of our most primal urges...the need to belong to a community.



Since its inception in the 1970s, the Internet has been about providing individuals with shared interests and goals a place to meet and collaborate, unrestricted by time or geographic distance. Over the past few years, a number of visionary companies have begun to exploit this unique quality of the Internet and have banded together into communities of commerce, agile, turn-on-a-dime business entities with unprecedented power to capture markets and build fierce customer loyalties.



In Communities of Commerce you learn all about this evolutionary leap in e-business, how it came to be, and how it is changing the way business is done both online and off. You find out why the most successful communities, including Cisco, Yahoo!, Amazon.com, iVillage, VerticalNet, Lands End, and MarthaStewart.com, work so well, and what you need to know to get in on this rapidly building economic wave.



Complete with in-depth case studies, helpful self-assessment tests and checklists, and powerful e-commerce evaluation tools, Communities of Commerce arms you with everything you need to develop and implement a winning community of commerce strategy in your organization.



Download Description

This groundbreaking book demonstrates why the best online communities---including Salon, Yahoo Finance, and iVillage---are working so well, and how managers and executives can replicate their success.



Book Info

Offers a detailed look at communities of commerce and how they are transforming the nature of competition both on and off the Internet. Explores the forces that precipitated the emergence of communities of commerce. Explains why businesses that follow this business model. Contains interviews with managers at top companies



About the Author

Stacey Bressler is a consultant in Electronic Commerce strategy and marketing. Through March 1999, she was Vice President of Business Development and Marketing for CommerceNet, an international industry association dedicated to promoting and building electronic commerce solutions on the Internet. Prior to joining CommerceNet, Bressler held key positions at HP, Apple, and NeXT. While at HP, she managed the development of the company's first external Web site. During her years at Apple Computer, Inc., she developed Apple's first direct sales program for educational institutions and was instrumental in creating the Apple University Consortium, which positioned the Macintosh as the premiere personal computer among college students.



Charles Grantham, PhD, founded the Institute for the Study of Distributed Work. He has more than two decades of product development, market research, and strategic planning experience within the computer and telecommunications industries. An experienced system designer/developer, he is responsible for major alternative work programs for numerous companies, non profits organizations, and government agencies.



(Source: amazon.com)