Strategic management : concepts and cases
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HD30.28 .T53 2003
00000007359
Available - Ada
Publisher :Irwin/McGraw-Hill , 2003
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The 13th edition of Strategic Management : Concepts and Cases, coming on the heels of the 12th ed. published in late 2000, features :
* 35 of the freshest and best cases we could find
* an extensively revised e-business chapter focused on company use of internet technology applications to reconfigure value chain activities, why growing internet usage often acts to intensify competitive forces and the several strategic options that companies have for using the internet to position themselves to the marketplace
* updated ullustrated capsules for all 13 chapters.
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HD30.28 .T53 2003
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| Publisher Place | Boston |
| Collation |
xxxix, in various pagings ; col.ill., maps; 26cm.
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| Language |
English
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| ISBN/ISSN |
0072443715
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| Classification |
HD30.28
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| Edition |
13th ed.
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No other version available