BudgetBali.com is an online budget accommodation (below US$20/night) reservation service specifically focuses on Bali as the vacation destination. The target markets are Productive Adults who love tropical beach and Balinese culture, reside in major developed countries which have reached high online penetration rate. BudgetBali.com would position itself as the best quality in it class and quick and superb customer services for visitors to have good value accommodation and yet a pleasant and memorable vacation in Bali.

BudgetBali.com would generate traffic and win the trust of Internet users to purchase online. Main revenue will be generated through accommodation commission and advertising as well as market research in later stages.

The creation of BudgetBali.com is to capture a niche market that most online hotels reservation service companies overlook or do not delicately cater this niche market needs. It also serves as one of the subsidiaries of ongoing broader scope online hotels reservation service business (BaliOnline.com)



Research Location: PT Bali Info Iklanindo Semesta ("Bali On-line")

Supervisor: Roy Sembel, PhD.

Accepted : 02 October 2000



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