Here, Conza discusses the struggles, triumphs, and tragedies he faced as he worked to accomplish his goals. Even when financial troubles and poor management threatened to put Blimpie out of business; even with his own bank account depleted and his insurance policies cashed in, Conza found a way to survive. He'll tell you how he did it. You'll discover how Conza created a vision for the future and set an example for his people to follow--turning Blimpie into one of the industry's largest chains, earning profits for staff and shareholders, and making Blimpie a global brand.



As much as this book is a riveting account of how Blimpie was formed and made it to the top, it is also a guide for turning your own dreams of success into reality. Conza's real-life lessons will teach you how to:

* achieve your dream with a three-step plan

* create your own opportunities

* communicate more effectively to improve relationships

* change your behavior to improve your business and your life

* create a life of enjoyment

* do well by doing good

* build upon success once you've achieved it



Conza states that as long as you love what you do and have fun with it, it will never be "work" and you'll find success that much faster. You can become an entrepreneur or run a better business-and reap the rewards. Sparkling with remarkable insight, Success: It's a Beautiful Thing will inspire you to reach your own dreams-and motivate you to sustain your success.