PT. Tri Dharma Wisesa (TDW), Brake System Manufacturer established in 1981 and begin its commercial production in 1985, with Technical Assistance agreement with Akebono Brake Industry Co., Ltd. Japan. Since December 1996 TDW become a Foreign Investment after Akebono bought 30% of its shares and it plans to export its products to ASEAN countries such as Malaysia, Thailand and Philippines.

Methods of analysis for the formulation of strategy proposed of this projects will based on these analysis: Asses SWOT analysis, Identify Key Success Factors, Analyze Value Chain Management. Boston Consulting Group Model Matrix and E-S-O-P. Balance Scorecard to measure current performance and what the future expectation will be introduced in the recommendation.

This project will cover all aspect those are Logistic, Human Resources, Management Information Systems, Plant Operation, Engineering, Production Planning , Production System, Quality Assurance, and Maintenance. Some Financial will be discussed, but not thoroughly, because of some confidentiality in the data is a very sensitive issue for the company. After analyzing all aspects using those frameworks mentioned above, in the recommendation section, proposal for developing strategy to maintain domestic & leverage export market and action plan will be suggested.

Craft a Strategy, Current situation the foreign partner (Akebono) is having total control of the company, from raw materials to end market the product. This paper will show local partner should build a competitive advantage. Current TDW's competitive advantage is mainly come from its import license. TDW needs to build competitive advantage by linkage its strength as ASTRA related company. Unfortunately ASTRA itself have not so much bargaining power to its principal. Competitive advantage is how to achieve lowest cost for the added value through efficiency and competence of regional market.

Definitions of (New) Strategy and Develop Check List Items to Manage



Research Location: PT.Tri Dharma Wisesa

Supervisor: Prof. Dr. Wagiono Ismangil

Accepted on December 1997



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