The project assigned by Coca Cola Amatil Indonesia (CCAI) was to develop general guidelines which can be used by the company to consolidate all of its subsidiaries' human Resources practices. The guidelines will provide a general overview about what CCAI should do in order to achieve its human resources mission as part of the overall corporate strategic planning. In this report we have concluded that CCAI needs to adopt a flexible organization system, and as the consequences, each functional areas within human resources strategy will also has to apply flexible type practices.

In our industry analysis, we showed that the national soft drink market is a fast growing market. It has a huge growth potential that can be anticipated by CCAI. But, although from the market's point of view CCAI has a favorable situation, this does not mean an easy job to increase or maintain its market share. Competition is becoming fiercer, and together with the rapid changes in consumers' purchasing power and preferences, has made the soft drink industry a very fast moving market.

The information gathered from industry analysis and employees survey done by CCAI in 1995, has given us a confidence that flexible organization is the most suitable organization type for CCAI.

Further, we divided our analysis into three broad areas, which are Organization, Communication and Reward systems. By looking at each of these functional areas, we hope that CCAI will have a better guideline about how to implement a flexible organization.

We also analyzed the cultural side of CCAI, given the fact that the company is a global company that form an organization in a developing country, and we hope this analysis will give some necessary inputs if cultural conflicts within CCAI occurred.



Research Location: Coca Cola Amatil Indonesia (CCAI)

Supervisors: Ahmad D. Habir, MBA

Irma L. Kenny, MBA

Accepted: 30 November 1996



For IPMI Internal -- Read at Library Only.