TABLE OF CONTENTS



Foreword by Katrina F..Sherrerd

Biographies of Speakers

Financial Services Industry Analysis-An Overview by Alfred C.Morley



BANKS

Understanding Banking Industry Basics by Robert B.Albertson

Analyzing the Banking Market-intemal and Extemal Factors by DonaldK.Crowley

Interpreting the Banking Numbers by Reid Nagle

Valuing Banking Securities by James K. Schmidt



THRIFTS

Applying Banking Analysis to the Thrift Industry-Similarities and Differences by David N. Pringle

Applying Banking Analysis to the Thrift Industry-Similarities and Differences by Robert G.Hottensen, Jr.



INSURANCE COMPANIES

Understanding Insurance Industry Basics by David Seifer

Analyzing the Insurance Market-Internal and Extemal Factors by A. Michael Frinquelli

Interpreting Property and Casualty Insurance Numbers by Anthony T.Cope

Interpreting Ute Insurance Company Numbers by Myron M.Picoult

Valuing the securities of insurance companies by Donald G. Zerbani

Insurance industry dynamics by Wilson H. taylor

The art of the interview by Amy W. deRham and Gavin R. Arton



SECURITIES FIRMS

Understanding the structure and the financial of the securities industry by John E. Keefe

Valuing the stocks of securities firms by Samuel G. Liss



FINANCIAL INSTITUTIONS AND MARKET VALUE ACCOUNTING

The impact of market value accounting on the operation of financial institutions by Martin Mayer