Best practice cases in branding : lessons from the world`s strongest brands
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HD69 .B7K455 2003
00000008962
Available - Ada
Publisher :Pearson Education , 2003
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CONTENTS:
Case 1 - Levi Strauss & Co : creating a sub-brand
Case 2 - Intel Corporation : branding an ingredient
Case 3 - The California Milk Processor Board : branding a commodity
Case 4 - Red Bull : building brand equity in new ways
Case 5 - MTV : building brand resonance
Case 6 - Nike : building a global brand
Case 7 - DuPont : managing a corporate brand
Case 8 - Nivea : managing a brand hierarchy
Case 9 - Starbucks Corporation : managing a high growth brand
Case 10 - Yahoo! : managing an internet brand
Case 11 - Snapple : revitalizing a brand
Case 12 - Accenture : rebranding and repositioning a global brand
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HD69 .B7K455 2003
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| Publisher Place | Upper Saddle River |
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288p.: ill.; 25cm.
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| Language |
English
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| ISBN/ISSN |
01311411330
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| Classification |
HD69.B7
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