The Beermat Entrepreneur is the answer. It takes you through all the crucial stages between those first notes on a beermat and a business that is sound, lasting and profitable. It tells you what the other book don't - the lesseons that most people have to learn by bitter experience ; the tricks that all entrepreneurs whish somebody had told them before they set out.

Form testing your idea and finding a mentor, through selecting and motivating the right people and securing your first customer, to deciding when to go for growth - this is the guide to turning good ideas into real businessess.

Containing the distilled wisdom of serially successful entrepreneur Mike Southon, The Beermat Entrepreneur is packed with advice and insight for any aspiring business person, either within an existing company or thinking of starting up on their own.