The Entrepreneurial Mindset offers a refreshingly practical blueprint for thinking and acting in environments that are fastpaced, rapidly changing, and highly uncertain. It provides both a guide to energizing the organization to find tomorrow's opportunities and set of entrepreneurial principles you can use personally to transform the arenas in which you compete.



The Entrepreneurial Mndset will show you how to :

* Eliminate paralyzing uncertainty by creating an entrepreneurial frame that shapes a shared understanding throughout your business of what is to be accomplished and what would be worthwhile.

* create a richly stocked opportunity register in which you mobilize great ideas for redesigning existing products, finding new sources of diferentiation, resegmenting existing markets, reconfiguring market spaces, and seizing the potential of design breakthroughs.

* Build a dynamic portfolio of businesses and options that continuously move your organization toward an increasingly profitable future

* Adaptively execute your ideas so that you can move fast, with confidence and without undue risk

* Develop your own way of leading with an entrepreneurial mindset to create a vibrant entrepreneurial climate within your organization.



The Entrepreneurial Mindset is about succeeding in an unpredictable world. It will help everyone from independent entrepreneurs to managers of large corporations develop insights that others overlook, and then act on them to build the entrepreneurial organizations demanded by the future.