M-Business focuses on the bottom line : how managers can begin to plan for an differentiate m-business investments. This hands-on book steers clear of the technical nuances of mobile protocols and advanced technology - covered exhaustively by others - to provide insight into the actual market drivers, enablers, and business applications.

Exploring the many elements essentials to developing an effective mobile framework, M-Business shows you how to :

* Understand the difference between m-business and m-commerce

* recognize diverse value propositions and determine where you can best focus your efforts

* construct a strategy and flexible mobile blueprint for your organization

* incorporate mobility into your existing enterprise application framework, to meet potential threats as well as opportunities.



A core issue in business strategy - becoming mobile - impacts not only traditional enterprises but the entire hardware, software, distribution, and content industries as well. As a result, a new business ecosystem is being created before our eyes, one that will change competition, jobs, leisure, and lives.

Using case studies and strategies of the mobile pioneers, M-Business shows you how to ensure your organization's place in this emerging reality. Wide-ranging and incisive, it will help you hit the ground running, and inspire you and your firm to create new capabilities and options in the coming mobile economy.