In Good Company is the first book to examine the role that social capital - a company's "stock" of human connections such as trust, personal networks, and a sense of community - plays in thriving organizations. Written by leading knowledge management experts Don Cohen and Laurence Prusak, this groundbreaking book argues that social capital is so integral to business life that without it, cooperative action - and consequently productive work - isn't possible. The authors help today's leaders understand the nature and value of social capital, suggest ways they can encourage and enhance it, and explore how they can protect this vital but increasingly vulnerable resource in a volatile, virtual world.

In Good Company identifies the social elements that contribute to knowledge sharing, innovation, and high productivity. The authors convincingly show how almost every managerial decision - from hiring, firing, and promotion to implementing new technologies to designing office space - is an opportunity for social capital investment or loss. They also reveal the benefits that derive from investments in social capital, such as greater commitment and cooperation, increased talent retention, and more intelligent responses to customer needs.



In Good Company helps employees at all levels recognize the power of social capital to help people work better and make organizations better places to work.



About the authors:

Don Cohen is a writer, consultant, and the editor of Knowldge Directions

Laurence Prusak is Executive Director of the IBM Institute for Knowledge Management and coauthor of Working Knowledge ; How Organizations Manage What They Know.