Table of Contents

PART I Organization of a Business

Planning a Business

Selecting a Form of Business Ownership

Business Ethics and Social Responsibility

PART II Business Environment

Economic Environment

Industry Environment

Global Environment

PART III Management

Fundamentals of Effective Management

Organizational Structure

Production Management

Improving Production Quality and Efficiency

PART IV Managing Employees

Motivating Employees

Hiring, Training, and Evaluating Employees

PART V Marketing

Product and Pricing Strategies

Distribution Strategies

Promotion Strategies

PART VI Financial Management

Accounting and Financial Analysis

Financing

Business Investment

PART VII Special Topics

Information Systems and Technology

Risk Management

Synthesis of Business Functions