Global marketing management
| Gmd : Text
| Availability :
00000009171 | HF1416 .K68 2004 | (General Book) | Available - Ada |
00000009426 | HF1416 .K68 2004 | (General Book) | Available - Ada |
The third edition of our book builds on three major changes that took place in the last decade or so. First, the landscape of the global economy changed drastically in the last several years. Second, the explosive growth of information technology tools, including the internet and electronic commerce (e-commerce), has had a significant effect on the way we do business internationally.Third, the human tendency is to be different when there are economic and political forces of convergence )often referred to as globalization).
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Call Number |
HF1416 .K68 2004
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Publisher Place | Hoboken |
Collation |
xxii, 694p.: ill.; 30cm.
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Language |
English
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ISBN/ISSN |
0471451878
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Classification |
HF1401-1647
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Carrier Type |
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Edition |
3rd ed.
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Statement |
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Content Type |
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No other version available