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Global marketing management

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Location name is not set (General Book) HF1416 .K68 2004
00000009171
Available - Ada
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Location name is not set (General Book) HF1416 .K68 2004
00000009426
Available - Ada

Publisher :John Wiley & Sons Inc. , 2004

The third edition of our book builds on three major changes that took place in the last decade or so. First, the landscape of the global economy changed drastically in the last several years. Second, the explosive growth of information technology tools, including the internet and electronic commerce (e-commerce), has had a significant effect on the way we do business internationally.Third, the human tendency is to be different when there are economic and political forces of convergence )often referred to as globalization).

Series Title
-
Call Number
HF1416 .K68 2004
Publisher Place Hoboken
Collation
xxii, 694p.: ill.; 30cm.
Language
English
ISBN/ISSN
0471451878
Classification
HF1401-1647

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