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Global marketing management

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00000009171HF1416 .K68 2004 (General Book)Available - Ada
00000009426HF1416 .K68 2004 (General Book)Available - Ada

Publisher :John Wiley & Sons Inc. , 2004

The third edition of our book builds on three major changes that took place in the last decade or so. First, the landscape of the global economy changed drastically in the last several years. Second, the explosive growth of information technology tools, including the internet and electronic commerce (e-commerce), has had a significant effect on the way we do business internationally.Third, the human tendency is to be different when there are economic and political forces of convergence )often referred to as globalization).

Series Title
-
Call Number
HF1416 .K68 2004
Publisher Place Hoboken
Collation
xxii, 694p.: ill.; 30cm.
Language
English
ISBN/ISSN
0471451878
Classification
HF1401-1647

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