The culture for business series addresses the kost important business issues of the moment from a specifically cross-cultural perspective. It is grounded in the research that underpins the unique Trompenaars Hampden-Turner database of cross-cultural profiles. Over 60,000 managers from more than 60 countries across the world have completed THT's extensive diagnostic questionnaire, and the series draw on this deep research base as a platform for this highly accessible guides to key business subjects like strategic planning and scenarios, corporate culture and communications. The resries is entertaining and inviting, aimed at busy executives who need to be able adress contemporary business issues from multiple perspectives.



Business Across Cultures is the keystone book in the Culture of Business series. It provides an overview of subjects handled in the other books of the series. Its particular aim is to provide executives with a cross cultural perspective on how companies meet the diverse needs of customers, investors and employees : to introduce the main ideas in business in a multicultural context : and to show how they all fit together.