Image of International business : competing in the global marketplace

International business : competing in the global marketplace

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00000009261HD62.4 .H55 2003 (General Book)Available - Ada
00000009262HD62.4 .H55 2003 (General Book)Available - Ada

Publisher :McGraw-Hill/Irwin , 2003

Market-defining since it was first introduced, International Business, 4e by Charles W. L. Hill, continues to set the standard for international business textbooks. Charles Hill's reputation as a leading thinker and actor in the international arena precede him, and he is regularly asked to explain world economic events on National Public Radio. His expertise lends itself to a book that is thorough and up-to-date. Because many issues in international business are complex, they necessitate exploration of pros and cons of economic theories, government policies, business strategies, organizational structures, etc. The author challenges the often shallow explanations that other books offer, while maintaining a tight integrated flow between the chapters. Hill's book is practical in nature, focusing on managerial implications of each topic on the actual practice of international business. The author's passion and enthusiasm for the international business arena is apparent on every page as he strives to make important theories interesting, informative, and accessible to all students.



Table of Contents

Part I: Introduction and Overview

Chapter 1, Globalization

Part 2: Country Factors

Chapter 2, National Differences in Political Economy

Chapter 3, Differences in Culture

Part 3: The Global Trade and Investment Environment

Chapter 4, International Trade Theory

Chapter 5, The Political Economy of International Trade

Chapter 6, Foreign Direct Investment

Chapter 7, The Political Economy of Foreign Direct Investment

Chapter 8, Regional Economic Integration

Part 4: The Global Monetary System

Chapter 9, The Foreign Exchange Market

Chapter 10, The International Monetary System

Chapter 11, The Global Capital Market

Part 5: The Strategy and Structure of International Business

Chapter 12, The Strategy of International Business

Chapter 13, The Organization of International Business

Chapter 14, Entry Strategy and Strategic Alliances

Part 6: Business Operations

Chapter 15, Exporting, Importing, and Countertrade

Chapter 16, Global Manufacturing and Material Management

Chapter 17, Global Marketing and R&D

Chapter 18, Global Human Resource Management

Chapter 19, Accounting in the International Business

Chapter 20, Financial Management in the International Business


Series Title
-
Call Number
HD62.4 .H55 2003
Publisher Place Boston
Collation
xxviii, 703p.: col.ill.; 28cm. + CD-ROM
Language
English
ISBN/ISSN
0071216839
Classification
HD62.2-62.8

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