As business ethics moves to the forefront of the global business agenda, Asia faces its own ethical crossroads. While the region's rich philosophical and cultural heritage should have endowed it with a solid ethical grounding. Asia's business culture has yet to formulate ethical foundations that are sufficient for today's complex economy. When the pressure for recovery is so intense, why should Asian businesses, be concerned about ethics?

Today's economy exhibits an accelerated degree of interconnectedness between society, government, business and other social and public sectors. With so many parties vying for a common end, the need for ethical orientation, primarily for the business community, but also relevant for other sectors of society.



Through diverse views on the issue from Asia`s most influential though leaders on ethics, this book explores business ethics and values in Asia, in a way that is philisophically rigorous yet practical and relevant to the 21st century. Issues covered :

* corporate social responsibility ; embedding ethics into the company through operations, branding and overall management

* sources of business ethics in Asia

* ethics in regional relations, social development, media, labour, international organizations and civil society.



Asia`s New Crisis outlines a way forward for Asian businesses and managers. This fresh approach defines ethics in a logical and sustainable manners, showing how Asia`s heritage can help to shape it for modern life and business.