Today's organizations are seeking graduates who can design and create relational databases formulate complex SQL queries, understand database architectures and their managerial implications, and keep up with the latest information technologies and database developments.

That's way Richard Watson's Fourth Edition of Data Management : Databases and Organizations emphasizes the core data management skills you'll need as you enter the workforce. Featuring in-depth, fully integrated coverage of data modeling and SQL, and a broad managerial perspective, the text thoroughly prepares you for the real world of data management.