This radical, provocative and inspiring book explores a tectonic shift at the very heart of business. A shift that's making the old bottom line of corporate profitability the servant of a new master: a new 'person-centric' bottom line of personal profitability or value 'in my life'.

So what? No bottom line? No more profit?

Of course not! Every organization must cover its costs. Every business has to make a profit to survive. The authors of The New Global Line remarkably show that the necessary requirements for doing so are changing, and why this transformation - containing important elements of both evolution and revolution - is under way, how it's undermining the foundations of once-great businesses and brands, and how its throwing up huge new opportunities.

Synopsis

This text explores a tectonic shift at the very heart of business: a new "person-centric" bottom line of personal profitability. It reveals the reasons behind the radical transformation and shows how the transformation is creating huge new business opportunities. It also explores the far-reaching implications of this tectonic shift for consumer.

Table of contents

Introduction: Designing value around people

The value earth is moving under our feet. Consumer-facing businesses

are facing an era of fundamental change: from product-centric to person-centric.

1. The Value Gaps

Why today's businesses cannot - or do not want to - meet a whole range of

crucial consumer needs

2. Untapped Assets

Why these same businesses continually neglect - and miss the value -

of a whole range of hugely powerful, personal assets

3. The New Bottom Line

How a need breed of businesses are connecting these value gaps to these

untapped assets ? to transform the business landscape

4. Trading agency

How looking at markets, rather than products and services, from the buyer's

point of view revolutionizes marketing processes - and its consumer value.

5. Solution assembly

How helping people to reach their personal objectives, rather than sell them

more ingredients, takes value to a new level

6. Passion partnership

Why helping people reach personal fulfillment will be a massive new business

in its own right

7. Learning to fly

Why, and how, the new bottom line requires the emergence of completely

new business models - and why migrating towards the new bottom line is not a

matter of choice

8. Let the customer drive your company - literally

How moving from push to pull adds value while cutting costs

9. Organize operations around your customer

How the imperatives of customer convenience and corporate productivity connect

10. Build partnerships around your customer

How the new bottom line involves complete supply chains and value networks,

not just individual companies

11. Become a company that works for me

How the demand for 'value in my life' affects the workplace as well as the

market place

12. Make marketing a service

How to make marketing effective - by freeing it from its seller-centric bias

13. A New Vision of Value

Strategic choices; evolutionary strategies



About the Author

Alan Mitchell is a well-respected marketing journalist (a former editor of Marketing magazine and marketing correspondent for The Times) with a track record of challenging writing including the 'seminal' book Right Side Up: Building Brands in the Age of the Organized Consumer.

Andreas W. Bauer is Head of Roland Berger's global Consumer Goods & Retail Competence Center. He is a renowned speaker on consumer strategies at industry conferences and author of several books, including Success 2000 Plus.

Gerhard Hausruckinger is a partner at Roland Berger specializing in consumer-facing industries