Developing an Effective Distribution System: from regional approach to channel and frequency approach - A case of PT british Tobacco in Developing and Improving Distribution System
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| Availability :
| 00000009840 | 104 | (GFP) | Available - Ada |
Publisher :IPMI , 1996
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The present paper is merely comparing, explaining, and analyzing previous distribution approach versus current approach in PT British American Tobacco Indonesia. The previous distribution approach was basically emphasizing on regional/area division in which later was found inefficient in terms of time allocation, manpower, and fleet when calls/outlet visits had to be made. While the current distribution practice is based on channel and frequency on call or outlet visits with some its consequences in the implementation.
Research Location: PT BAT Indonesia
Supervisor: [Wagiono ismangil]
Accepted: 1996
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104
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| Publisher Place | Jakarta |
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39p. : tabs. ; 27 cm.
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English
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