Robert Frank?s Microeconomics and Behavior covers the essential topics of microeconomics while exploring the relationship between economics analysis and human behavior. The book?s clear narrative appeals to students, and its numerous examples help students develop economic intuition. This book introduces modern topics not often found in intermediate textbooks. Its focus throughout is to develop a student?s capacity to think like an economist.



Table of Contents:

Part 1: Introduction

1 Thinking Like an Economist

2 Supply and Demand

Appendix: How Do Taxes Affect Equilibrium Prices and Quantities?

Part 2: The Theory of Consumer Behavior

3 Rational Consumer Choice Appendix: The Utility Function Approach to the Consumer Budgeting Problem

4 Individual and Market Demand

Appendix: Additional Topics in Demand Theory

5 Applications of Rational Choice and Demand Theories

6 The Economics of Information and Choice Under Uncertainty Appendix: Search Theory and the Winner?s Curse

7 Explaining Tastes: The Importance of Altruism and Other Nonegoistic Behavior

8 Cognitive Limitations and Consumer Behavior

Part 3: The Theory of the Firm and Market Structure

9 Production Appendix: Mathematical Extensions of Production Theory

10 Costs Appendix: Mathematical Extensions of the Theory of Costs

11 Perfect Competition

12 Monopoly

13 Imperfect Competition: A Game-Theoretic Approach

Part 4: Factor Markets

14 Labor

Appendix: The Economics of Workplace Safety

15 Capital

Appendix: A More Detailed Look at Exhaustible Resource Allocation Part 5: General Equilibrium and Welfare

16 General Equilibrium and Market Efficiency

17 Externalities, Property Rights, and the Coase Theorem

18 Government