This is a streamlined version of de Wit and Meyer`s successful text, Strategy: Process, Content, Context. It contains a range of articles with text contextualising the debates around key issues, allowing a wide range of views to be explored within each debate.



Book Info

Provides an overview of the major approaches to creating competitive advantage, while the key differences between the conflicting schools of thought are identified.



Conventional strategic management education is dominated by a strong industry recipe that : limits the number of prespectives presented; uses an overly simplistic step-by-step strategic planning approach; reworks original material into consistent and bite-size pieces of text; and leans heavily towards the authors' own domestic context in terms of the choice of perspectives, theories, examples and cases.

This second edition of De Wit and Meyer's Strategy Synthesis takes a strikingly different approach. The fundamental differences of opinion within strategic management are not ignored or smoothed over. Instead, the authors carefully guide the students through the many, often conflicting , perspectives in the field of strategy, in order to help them become critical and creative strategic thinkers.



About the authors:

Bob de Wit is Professor of Strategic Management at the Maastricht School of Management, the Netherlands.

Ron Meyer is Adjunct Professor of Strategic management at the Rotterdam School of Management, Erasmus University, the Netherlands.