Proposal for visa business card marketing strategy for Bank Duta
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39
00000010157
Available - Ada
Publisher :IPMI , 1989
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Bank Duta Card Center is interested in expanding corporate card programmes to serve their existing corporate customers, and at the same time respond to competitive offerings in the market. Bank Duta has identified the need for a market analysis to determine the feasibility of introducing a VISA BUSINESS CARD as a prelude to 1aunching a comprehensive marketing campaign.
Research location:
Supervisor: Timothy J. Malloy, MBA
Accepted: December 1989
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| Publisher Place | Jakarta |
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vii, 90p. : figs., tabs. :27 cm.
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Indonesia
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