Image of Proposal for visa business card marketing strategy for Bank Duta

Proposal for visa business card marketing strategy for Bank Duta

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Publisher :IPMI , 1989

Bank Duta Card Center is interested in expanding corporate card programmes to serve their existing corporate customers, and at the same time respond to competitive offerings in the market. Bank Duta has identified the need for a market analysis to determine the feasibility of introducing a VISA BUSINESS CARD as a prelude to 1aunching a comprehensive marketing campaign.



Research location:

Supervisor: Timothy J. Malloy, MBA

Accepted: December 1989

Series Title
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Call Number
39
Publisher Place Jakarta
Collation
vii, 90p. : figs., tabs. :27 cm.
Language
Indonesia
ISBN/ISSN
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Classification
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Media Type
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Carrier Type
-
Edition
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Subject(s)
Specific Info
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Statement
Content Type
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