PT. BCA Finance, formerly named PT. Central Sari Finance has shown a tremendously positive effort in the business growth over the past five years. Being more focus on the consumer financing sector and supported by the conducived environment of the automotive industry, resulted in PT. BCA Finance becoming more accountable among players in the industry.

The financing market becomes lucrative potential followed by the flourish of consumption sectors, such as loans for automotives, houses and home appliances. Only companies with a large capacity for funding and a wide network will win significant market.

The survey tested the market acceptance of the "KKB-BCA" customer driven product. It is complimented by further analysis of the information to provide alternative references that will assist the company to expand its business. The positive survey results indicated the market acceptance of the existing "customer driven" concept. There are some market issues, which would benefit the company to work further, since the product knowledge of KKB- BCA is still far below expectation. PT. BCA Finance has to educate further the benefit to the customer about its product and services to capture higher market acceptance. It is relevant to highlight the customer preferences. For loan attributes, customers perceived Interest Rate, Instalments and Credibility as very important factors in considering the selection of financing company. Those three attributes should be accommodated by PT. BCA Finance to capture potential market for KKB BCA as the most preferred multifinancing services by customers.

The company should improve its available resources and experienced skills in the industry to pursue BCA finance as the most accessible financing company in Indonesia



Research Location : PT. BCA Finance