This thesis describes the Group Field Project in Business Development that focusing on an assessment of current market strategy for LESONAL and its implementation in PT. Akzo Nobel Car Refinishes Jakarta.

In a market that has been established and dominated for years by its competitors in Indonesia, PT. Akzo Nobel Car Refinishes Indonesia is seeking a second opinion on the effectiveness of the marketing strategy of its products by implementing the business development practices.

In the process of researching and writing this thesis, the authors - DR WiSE MBa conducted a literature search and reviews internal documents, interviews and surveys for PT. Akzo Nobel Car Refinishes Jakarta. This thesis is slated to be a reference and resource for those who are focusing on business development development of car refinishes industries, students and classroom teachers.





Research Location : PT. Akzo Nobel Car Refinishes Indonesia