This worldwide best-selling business statistics text teaches students how to apply statistics to real business problems through the author's unique three-step approach to problem solving. Students learn to IDENTIFY the right technique by focusing on the problem objective and data type. They then learn to COMPUTE the statistics either by hand, using Excel, or using MINITAB. Finally, they INTERPRET the results in the context of the problem. Keller's approach enhances student comprehension as well as practical skills. The book offers maximum flexibility to instructors wishing to teach concepts by hand or with the computer, or by using both hand and computer methods.



About the Author

Dr. Gerald Keller is Professor of Business at Wilfrid Laurier University, where he has taught statistics, management science, and operations management since 1974. Dr. Keller has taught at the University of Toronto, University of Miami, McMaster University, University of Windsor, and the Beijing Institute of Science and Technology. He has consulted with banks on credit scoring and credit card fraud, and conducted market surveys for the Canadian government on energy conservation. Dr. Keller is also the author of STATISTICS FOR MANAGEMENT AND ECONOMICS, 7th edition and APPLIED STATISTICS WITH MICROSOFT EXCEL. Dr. Keller's publications have appeared in OMEGA, IIE TRANSACTIONS, DECISION SCIENCES, INFOR, ECONOMICS LETTERS, and ARCHIVES OF SURGERY.