Business Research Methods is designed to share the stimulating, challenging, fascinating, and sometimes frustrating world of research-supported decision making with undergraduate students preparing to be future managers. We have used our research industry contacts to create a textbook full of practical examples and researcher insights. For undergraduate students just learning about reseacrh methods or graduate students advancing their research knowledge, with each new edition Business Research Methods promises-and delivers-not only ateachable textbook but a valued reference for the future.